Resume
Education
University of Maryland, College Park
2023 - 2025
School of Information Science / Master of Human-Computer Interaction
2017 - 2021, Cum Laude
Robert H. Smith School of Business / Bachelor of Marketing & Information Systems, Minor in Creative Writing
Honors / Strategic Design and Innovation Fellows, Honors College
Experience
University of Maryland Libraries / Graduate Assistant, Digital Program & Initiative
August 2023 - Present, College Park, MD
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Conduct user experience research, accessibility review, and other usability analysis of front and back-end user interfaces to identify and test UX improvements for digital library archive systems
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Ideate and design wireframes and prototypes for library system features to support web and discovery services, digital preservation, and digital repository management
Self-Employed / Freelance Marketing Consultant
July 2022 - Present, Remote
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Strategize and design Unbounce landing page tests for edtech client by implementing JavaScript and UX best practices to improve lead funnel flow experience for education tech client
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Increase conversion rates of the lead funnel by up to 15% through redesigning and rewriting landing page elements
CTRL Systems, Inc. / Marketing Analyst Intern
June 2020 - May 2021, Westminster, MD
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Spearheaded strategic rebranding initiative to redesign company logo and brand. Collaborated with the marketing team to revamp site UX/UI and information architecture to improve navigability, readability, and SEO ranking
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Managed digital marketing campaigns by designing creative assets and deliverables for emails, social media posts, and email newsletters. Created branded marketing collateral for use by outside vendors, distributors, and other key industry vertical stakeholders
Volunteering
Basil Tech / Product Design Volunteer
Sept 2022 - Present
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Wireframe and prototype gamification processes such as skill collection and interactive matching for a Bible-education mobile software using Figma.
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Collaborate with a team of designers and engineers in weekly meetings to provide design feedback and brainstorm educational and engaging user interaction experiences
Prommuni / Product Desiger
Feb 2022 - Sept 2023
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Design and implement high-fidelity UI prototypes using Figma for a relocation social networking application. Conduct competitive analysis to identify design trends and best practices in social network interfaces
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Identify and resolve inconsistencies in the user flow using a user-centered design process, resulting in a more efficient and intuitive user onboarding and navigation experience
Skills
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Familiar with conducting usability tests and UX research using user centered research methods such as interviews, user flow diagramming, website analytics, field observations, etc.
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Adept in graphic design using Adobe Creative Cloud (Photoshop, Illustrator, InDesign) and proficient in creating storyboards, prototypes, mockups, and high and low fidelity wireframes using Figma.